Publications
Publications
  • July 1981 (Revised June 1987)
  • Case
  • HBS Case Collection

Hartmann Luggage Co.: Price Promotion Policy

By: John A. Quelch
  • Format:Print
  • | Language:Spanish
  • | Pages:19
ShareBar

Abstract

The president and the marketing vice president are reviewing past Hartmann price promotions in order to decide whether to run one or more promotions in 1981-82.

Keywords

Price; Product Marketing; Consumer Products Industry

Citation

Quelch, John A. "Hartmann Luggage Co.: Price Promotion Policy." Harvard Business School Case 581-068, July 1981. (Revised June 1987.)

About The Author

John A. Quelch

More Publications

More from the Author