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Publications
  • December 1980 (Revised July 1991)
  • Case
  • HBS Case Collection

Loctite Corp.: Industrial Products Group

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:18
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Abstract

A new product introduction strategy covering all elements of the marketing mix must be planned for equipment designed to dispense industrial adhesives. The equipment and adhesives are manufactured by the same company.

Keywords

Product Marketing; Manufacturing Industry; Industrial Products Industry

Citation

Quelch, John A. "Loctite Corp.: Industrial Products Group." Harvard Business School Case 581-066, December 1980. (Revised July 1991.)

About The Author

John A. Quelch

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