Publications
Publications
  • May 1981 (Revised December 1992)
  • Case
  • HBS Case Collection

Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly

By: John A. Quelch
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

The product manager for Vaseline Petroleum Jelly has to prepare the 1978 brand budget and determine expenditure levels for advertising, trade promotion, and consumer promotion.

Keywords

Advertising; Budgets and Budgeting; Product Marketing; Brands and Branding; Consumer Products Industry; Beauty and Cosmetics Industry

Citation

Quelch, John A. "Chesebrough-Pond's, Inc.: Vaseline Petroleum Jelly." Harvard Business School Case 581-047, May 1981. (Revised December 1992.)

About The Author

John A. Quelch

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