Publications
Publications
  • September 1980 (Revised July 1981)
  • Supplement
  • HBS Case Collection

AT&T -- Long Lines Department National Account Selling (B)

By: Thomas V. Bonoma and Benson P. Shapiro
  • Format:Print
  • | Pages:5
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Keywords

Marketing; Telecommunications Industry

Citation

Bonoma, Thomas V., and Benson P. Shapiro. "AT&T -- Long Lines Department National Account Selling (B)." Harvard Business School Supplement 581-032, September 1980. (Revised July 1981.)

About The Author

Benson P. Shapiro

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