Publications
Publications
- September 1980 (Revised February 1987)
- HBS Case Collection
Strategic Issues in Distribution
Abstract
Provides students with an in-depth understanding of the channel decision from the manufacturer's point of view. The two issues addressed in the note are selection of channel design and channel management.
Keywords
Citation
Takeuchi, Hirotaka. "Strategic Issues in Distribution." Harvard Business School Background Note 581-026, September 1980. (Revised February 1987.)