Publications
Publications
  • September 1980 (Revised February 1987)
  • Background Note
  • HBS Case Collection

Strategic Issues in Distribution

By: Hirotaka Takeuchi
  • Format:Print
  • | Language:Spanish
  • | Pages:17
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Abstract

Provides students with an in-depth understanding of the channel decision from the manufacturer's point of view. The two issues addressed in the note are selection of channel design and channel management.

Keywords

Distribution Channels; Strategy

Citation

Takeuchi, Hirotaka. "Strategic Issues in Distribution." Harvard Business School Background Note 581-026, September 1980. (Revised February 1987.)

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