Publications
Publications
  • May 1980 (Revised September 1985)
  • Case
  • HBS Case Collection

AT&T Long Lines: Marketing Telemarketing (A)

By: Benson P. Shapiro
  • Format:Print
  • | Pages:17
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Keywords

Marketing Communications; Telecommunications Industry

Citation

Shapiro, Benson P. "AT&T Long Lines: Marketing Telemarketing (A)." Harvard Business School Case 580-145, May 1980. (Revised September 1985.)

About The Author

Benson P. Shapiro

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