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  • February 1980 (Revised April 1981)
  • Case
  • HBS Case Collection

Poland Spring Bottling Corp.

By: Benson P. Shapiro
  • Format:Print
  • | Language:Spanish
  • | Pages:27
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Abstract

Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited resources. An excellent case to force decision making on consumer marketing strategy.

Keywords

Product Marketing; Product Positioning; Competition; Globalized Markets and Industries; Food and Beverage Industry; Distribution Industry; United States

Citation

Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
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  • Can AI Really Help You Sell? By: Jim Dickie, Boris Groysberg, Benson P. Shapiro and Barry Trailer
  • Macy's: Evolution in the Sunshine State By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
  • Wiikano Orchards, Spreadsheet for Instructors (Brief Case) By: Benson P. Shapiro and Katherine B. Hartman
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