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  • January 1980 (Revised August 1985)
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Cumberland Metal Industries: Engineered Products Division--1980

By: Benson P. Shapiro
  • Format:Print
  • | Pages:16
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Abstract

Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).

Keywords

Price; Information; Marketing Channels; Distribution Channels; Product Development; Consumer Products Industry

Citation

Shapiro, Benson P. "Cumberland Metal Industries: Engineered Products Division--1980." Harvard Business School Case 580-104, January 1980. (Revised August 1985.)
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About The Author

Benson P. Shapiro

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Related Work

    • October 2008 (Revised March 2011)
    • Faculty Research

    Curled Metal Inc.—Engineered Products Division

    By: Benson P. Shapiro and Frank V. Cespedes
Related Work
  • Curled Metal Inc.—Engineered Products Division By: Benson P. Shapiro and Frank V. Cespedes
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