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Publications
  • October 1979 (Revised April 1980)
  • Case
  • HBS Case Collection

Dunkin' Donuts (D): New Product Introduction

By: Hirotaka Takeuchi
  • Format:Print
  • | Pages:22
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Keywords

Product Marketing; Product Launch; Food and Beverage Industry

Citation

Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)

About The Author

Hirotaka Takeuchi

Strategy
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