Publications
Publications
- October 1978 (Revised July 1991)
- HBS Case Collection
U.S. Pioneer Electronics Corp.
By: Hirotaka Takeuchi
Abstract
Focuses on the problem of the means by which a manufacturer controls its channel of distribution. U.S. Pioneer's retail outlets have turned "dissident" and management has to decide what tactics to employ to stop further erosion (short-run) and what long-run distribution channel to pursue. Software for this case is available (9-588-546).
Keywords
Decisions; Growth and Development Strategy; Distribution Channels; Production; Problems and Challenges; Software; Electronics Industry; United States
Citation
Takeuchi, Hirotaka. "U.S. Pioneer Electronics Corp." Harvard Business School Case 579-079, October 1978. (Revised July 1991.)