Airframe Industry (A)

Benson P. Shapiro; Rowland T. Moriarty Jr.

Case | HBS Case Collection | October 1978 (Revised July 1981)

Airframe Industry (A)

by Benson P. Shapiro and Rowland T. Moriarty Jr.

Keywords: Aerospace Industry;

Format: Print

26 pages

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Citation:

Shapiro, Benson P., and Rowland T. Moriarty Jr. "Airframe Industry (A)." Harvard Business School Case 579-057, October 1978. (Revised July 1981.)

Related Work

Supplement | HBS Case Collection | June 1981

Airframe Industry (B): Spring 1978

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (B): Spring 1978." Harvard Business School Supplement 581-118, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (C): Summer 1978

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (C): Summer 1978." Harvard Business School Supplement 581-119, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (D): Fall 1979

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (D): Fall 1979." Harvard Business School Supplement 581-120, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (E): Fall 1979

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (E): Fall 1979." Harvard Business School Supplement 581-121, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (F): Fall 1979

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (F): Fall 1979." Harvard Business School Supplement 581-122, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (G): December 1979

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (G): December 1979." Harvard Business School Supplement 581-123, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (H): December 1980

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (H): December 1980." Harvard Business School Supplement 581-124, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (I): December 1980

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (I): December 1980." Harvard Business School Supplement 581-125, June 1981. View Details

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Supplement | HBS Case Collection | June 1981

Airframe Industry (J): December 1980

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (J): December 1980." Harvard Business School Supplement 581-126, June 1981. View Details

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Supplement | HBS Case Collection | March 1982

Airframe Industry (L): Cumulative Aircraft Sales

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (L): Cumulative Aircraft Sales." Harvard Business School Supplement 582-012, March 1982. View Details

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Supplement | HBS Case Collection | March 1982

Airframe Industry (M): Aircraft Profiles (as of September 1978)

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (M): Aircraft Profiles (as of September 1978)." Harvard Business School Supplement 582-013, March 1982. View Details

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Supplement | HBS Case Collection | March 1982

Airframe Industry (N): Aircraft Profiles (as of September 1980)

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (N): Aircraft Profiles (as of September 1980)." Harvard Business School Supplement 582-014, March 1982. View Details

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Supplement | HBS Case Collection | March 1981

Airframe Industry (O): December 1981

Benson P. Shapiro

Keywords: Aerospace Industry;

Citation:
Shapiro, Benson P. "Airframe Industry (O): December 1981." Harvard Business School Supplement 582-116, March 1981. View Details

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Wiikano Orchards, a family-owned business, faces declining demand in a commodity industry. The president is considering rebranding Wiikano's apple juice, increasing its prices and promotions. If this proposal succeeds, wholesalers and retailers would be more likely to distribute and pay more for Wiikano's juice. The Wiikano case focuses on challenges related to product differentiation and can be used to discuss branding, pricing, and marketing communications. It also addresses issues that small- and medium-sized business owners face, by employing a product and distribution system that is easy to understand. The case is recommended for upper-level undergraduate students or first-year MBA students. It may also be used as an exam case.

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Airframe Industry (A)

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