Publications
Publications
- 1991
The Marketing Challenge of Europe 1992
By: John A. Quelch, Robert D. Buzzell and Eric Salama
Citation
Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of Europe 1992. Revised/Paperback ed. Reading, MA: Addison-Wesley Publishing Company, 1991. (French, Italian, Japanese, and Spanish translations, 1992.)