April 1978
Case
HBS Case Collection

FTC and Listerine Antiseptic

By: Stephen A. Greyser

Format:Print
| Pages:20

Keywords

Business and Government Relations; Misleading and Fraudulent Advertising; Pharmaceutical Industry

Citation

Greyser, Stephen A. "FTC and Listerine Antiseptic." Harvard Business School Case 578-166, April 1978.

Find it at Harvard

About The Author

Stephen A. Greyser

More Publications

More from the Author

- June 2024
- Faculty Research
Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz
- June 2024 (Revised September 2024)
- Faculty Research
Major League Baseball: Changing the Rules of America's Pastime

By: Stephen A. Greyser, Mac Levin and Brent Schwarz
- 2023
- Faculty Research
LALIGA—From a Soccer Competition Organizer to a Global Player in the Sports and Entertainment Industry

By: Stephen A. Greyser, Kenneth Cortsen and Juan Fuentes Fernández