Publications
Publications
  • January 1978 (Revised April 1994)
  • Case
  • HBS Case Collection

Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion

By: Stephen A. Greyser
  • Format:Print
  • | Pages:23
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Keywords

Advertising; Marketing; Strategy; Food and Beverage Industry

Citation

Greyser, Stephen A. "Ocean Spray Cranberries, Inc.: Crangrape Advertising and Promotion." Harvard Business School Case 578-133, January 1978. (Revised April 1994.)

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