Publications
Publications
  • February 1977 (Revised December 1985)
  • Case
  • HBS Case Collection

Deere & Co.: Industrial Equipment Operations

By: Benson P. Shapiro
  • Format:Print
  • | Language:English
  • | Pages:17
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Abstract

Describes the pricing of Deere's crawler tractors used in a variety of construction and industrial applications. Includes a strategic, multimillion-dollar move into the large bulldozer market as well as the pricing of tractors, accessories, and parts.

Keywords

Machinery and Machining; Price; Brands and Branding; Market Entry and Exit; Manufacturing Industry; Agriculture and Agribusiness Industry; Construction Industry; United States

Citation

Shapiro, Benson P. "Deere & Co.: Industrial Equipment Operations." Harvard Business School Case 577-112, February 1977. (Revised December 1985.)

About The Author

Benson P. Shapiro

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