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• Article | Strategic Entrepreneurship Journal | March 2020

  Context, Time, and Change: Historical Approaches to Entrepreneurship Research

  R. Daniel Wadhwani, David A Kirsch, Frederike Welter, William B. Gartner and Geoffrey Jones

  The article discusses the value of historical methods and reasoning in strategic entrepreneurship research and theory. A framework is introduced for integrating history into entrepreneurship theory. The framework demonstrates how historical assumptions play a formative role in operationalizing time and context in entrepreneurship research. It shows how variations in these treatments of time and context shape theoretical claims about entrepreneurial opportunities, actions, and processes of change.

  Keywords: Entrepreneurship; History; Research; Theory;

  Citation:

  Wadhwani, R. Daniel, David A Kirsch, Frederike Welter, William B. Gartner, and Geoffrey Jones. "Context, Time, and Change: Historical Approaches to Entrepreneurship Research." Strategic Entrepreneurship Journal 14, no. 1 (March 2020): 3–19.  View Details

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• Article | Strategic Management Journal

  History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship

  Nicholas Argyres, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones and Brian Silverman

  Recent years have seen an increasing interest in the use of history and historical research methods in strategy research. This article discusses how and why history and historical research methods can enrich theoretical explanations of strategy phenomena. The article also introduces the notions of "history-informed strategy research" distinguishing between the dimensions of "history to theory" and "history in theory" and discussing under-utilized methods that may further work on history-informed strategy research. The article discusses how contemporary research contributes to history-informed research within the strategy field, examines key methodological and empirical challenges associated with such research, and develops an agenda for future research.

  Keywords: methodology; Strategy; Business History; Research; History;

  Citation:

  Argyres, Nicholas, Alfredo De Massis, Nicolai J. Foss, Federico Frattini, Geoffrey Jones, and Brian Silverman. "History-informed Strategy Research: The Promise of History and Historical Research Methods in Advancing Strategy Scholarship." Strategic Management Journal 41, no. 3 (March 2020): 343–368.  View Details

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• Case | HBS Case Collection | July 2015 (Revised January 2020)

  Horst Dassler, Adidas, and the Commercialization of Sport

  Geoffrey Jones, Michael Norris and Sophi Kim

  The case focuses on the career of Horst Dassler, the son of the founder of the German-based sports shoe manufacturer Adidas. The origins of the firm were in the interwar years, and it rose to public prominence after it provided spikes for Jesse Owens, the famous African-American sprinter, in the 1936 Berlin Olympics. From the 1950s Horst cultivated relationships with athletes and national associations to expand his sports apparel business and develop sports sponsorship, competing fiercely against competitors such as Puma and Nike. During the 1970s he played a key role in commercializing the international soccer federation FIFA, including creating a television market for soccer, and he subsequently became a key force behind arranging sponsorships and broadcasting rights for the Olympics. The case explores the drivers of success of this major consumer brand and provides the opportunity to discuss the positives and negatives of the globalization and commercialization of sport.

  Keywords: corruption; Economic History; business history; entertainment; business; strategy; media; Sports; Digital technology; blockbuster; superstar; film; television; music; publishing; performing arts; nightlife; Crime and Corruption; Entrepreneurship; Globalization; History; Sports; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Sports Industry; Germany; South America; Europe; Asia; North and Central America;

  Citation:

  Jones, Geoffrey, Michael Norris, and Sophi Kim. "Horst Dassler, Adidas, and the Commercialization of Sport." Harvard Business School Case 316-007, July 2015. (Revised January 2020.)  View Details

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