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Case | HBS Case Collection | January 1975 (Revised April 2009)

Optical Distortion, Inc. (A)

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Abstract

A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Software for this case is available (9-588-539).

Keywords: Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry and Exit; Sales;

Language: Spanish Format: Print 11 pages EducatorsPurchase

Citation:

Clarke, Darral G. "Optical Distortion, Inc. (A)." Harvard Business School Case 575-072, January 1975. (Revised April 2009.)

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  • Case | HBS Case Collection | October 1982 (Revised August 1999)

    Johnson Wax: Enhance (A)

    Johnson Wax has produced a new hair conditioner for problem hair. Before committing themselves to test market, they analyze the new product using a field based, pretest-market procedure called ASSESSOR. The testing reveals product positioning, advertising, and promotion insights which are important in the repositioning of the product.

    Keywords: Product Positioning; Analysis; Marketing Communications; Advertising; Beauty and Cosmetics Industry;

    Citation:

    Clarke, Darral G. "Johnson Wax: Enhance (A)." Harvard Business School Case 583-046, October 1982. (Revised August 1999.)  View Details
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  • Case | HBS Case Collection | May 1981 (Revised September 1986)

    Amalgamated Foods: Implementation of a Marketing Decision Support System

    Citation:

    Clarke, Darral G., and Judith Nichols. "Amalgamated Foods: Implementation of a Marketing Decision Support System." Harvard Business School Case 581-149, May 1981. (Revised September 1986.)  View Details
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  • Case | HBS Case Collection | October 1982 (Revised September 1986)

    Convection Corp. (A)

    Citation:

    Clarke, Darral G., and Gary L. Lilien. "Convection Corp. (A)." Harvard Business School Case 583-045, October 1982. (Revised September 1986.)  View Details
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