Case | HBS Case Collection | January 1975 (Revised April 2009)

Optical Distortion, Inc. (A)

Abstract

A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Software for this case is available (9-588-539).

Keywords: Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry and Exit; Sales;

Language: Spanish Format: Print 11 pages EducatorsPurchase

Citation:

Clarke, Darral G. "Optical Distortion, Inc. (A)." Harvard Business School Case 575-072, January 1975. (Revised April 2009.)

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