Publications
Publications
- January 1975 (Revised April 2009)
- HBS Case Collection
Optical Distortion, Inc. (A)
Abstract
A new product, contact lenses for chickens, is to be introduced by a small firm formed to market the product. An entry strategy must be planned including price, sales force, size, and location. Allows data for computation of economic benefit to farmers. Includes state-by-state chicken population data for planning a rollout sales program. Software for this case is available (9-588-539).
Keywords
Entrepreneurship; Price; Geographic Location; Marketing Strategy; Product Launch; Market Entry And Exit; Sales
Citation
Clarke, Darral G. "Optical Distortion, Inc. (A)." Harvard Business School Case 575-072, January 1975. (Revised April 2009.)