Publications
Publications
- 2004
- The Global Market: Developing a Strategy to Manage Across Borders
Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades
By: Richard S. Tedlow and Rawi Abdelal
Keywords
Citation
Tedlow, Richard S., and Rawi Abdelal. "Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 11–30. San Francisco, CA: Jossey-Bass, 2004.
About The Authors
