Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades

Richard S. Tedlow; Rawi  Abdelal

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Chapter | The Global Market: Developing a Strategy to Manage Across Borders | 2004

Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades

by Richard S. Tedlow and Rawi Abdelal

Keywords: Globalized Markets and Industries;

Format: Print

Citation:

Tedlow, Richard S., and Rawi Abdelal. "Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 11–30. San Francisco, CA: Jossey-Bass, 2004.

About the Authors

Richard S. Tedlow

MBA Class of 1949 Professor of Business Administration, Emeritus

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Rawi E. Abdelal

Herbert F. Johnson Professor of International Management

Business, Government and the International Economy

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Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades

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