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  • 2004
  • Chapter
  • The Global Market: Developing a Strategy to Manage Across Borders

Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades

By: Richard S. Tedlow and Rawi Abdelal
  • Format:Print
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Keywords

Globalized Markets and Industries

Citation

Tedlow, Richard S., and Rawi Abdelal. "Theodore Levitt's 'The Globalization of Markets': An Evaluation After Two Decades." In The Global Market: Developing a Strategy to Manage Across Borders, edited by John A. Quelch and Rohit Deshpandé, 11–30. San Francisco, CA: Jossey-Bass, 2004.

About The Authors

Richard S. Tedlow

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Rawi E. Abdelal

Business, Government and the International Economy
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