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Note on Marketing Arithmetic and Related Marketing Terms

By: James L. Heskett and Theodore Levitt
  • Format:Print
  • | Pages:7
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Abstract

A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case.

Keywords

Marketing

Citation

Heskett, James L., and Theodore Levitt. "Note on Marketing Arithmetic and Related Marketing Terms." Harvard Business School Background Note 574-082, June 1974. (Revised April 1983.)

About The Author

James L. Heskett

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