February 1974
Case
HBS Case Collection

Listerine Lozenges

By: Stephen A. Greyser

Format:Print
| Pages:24

Keywords

Advertising Campaigns; Pharmaceutical Industry

Citation

Greyser, Stephen A. "Listerine Lozenges." Harvard Business School Case 574-062, February 1974.

Find it at Harvard

About The Author

Stephen A. Greyser

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