Publications
Publications
  • November 2004
  • Article
  • Journal of Service Research

The Persistence of Customer Profitability: Empirical Evidence and Implications from a Financial Services Firm

By: Dennis Campbell and Frances X. Frei
  • Format:Print
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Keywords

Customers; Markets; Information; Finance; Business Ventures; Profit; Financial Services Industry

Citation

Campbell, Dennis, and Frances X. Frei. "The Persistence of Customer Profitability: Empirical Evidence and Implications from a Financial Services Firm." Journal of Service Research 7, no. 2 (November 2004).

About The Authors

Dennis Campbell

Accounting and Management
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Frances X. Frei

Technology and Operations Management
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