February 1973 (Revised June 1973)
Case
HBS Case Collection

Listerine Antiseptic (A)

By: Stephen A. Greyser

Format:Print
| Pages:24

Keywords

Advertising Campaigns; Pharmaceutical Industry

Citation

Greyser, Stephen A. "Listerine Antiseptic (A)." Harvard Business School Case 573-060, February 1973. (Revised June 1973.)

Find it at Harvard

About The Author

Stephen A. Greyser

More Publications

More from the Author