Publications
Publications
  • February 1973 (Revised June 1973)
  • Case
  • HBS Case Collection

Listerine Antiseptic (A)

By: Stephen A. Greyser
  • Format:Print
  • | Pages:24
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Keywords

Advertising Campaigns; Pharmaceutical Industry

Citation

Greyser, Stephen A. "Listerine Antiseptic (A)." Harvard Business School Case 573-060, February 1973. (Revised June 1973.)

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