Publications
Publications
  • November 2004
  • Article
  • Journal of Marketing Research (JMR)

Linking Customer Management Effort to Customer Profitability in Industrial Markets

By: Douglas Bowman and Das Narayandas
  • Format:Print
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Keywords

Customers; Management; Profit; Markets

Citation

Bowman, Douglas, and Das Narayandas. "Linking Customer Management Effort to Customer Profitability in Industrial Markets." Journal of Marketing Research (JMR) 41, no. 4 (November 2004).

About The Author

Das Narayandas

Marketing
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