Faculty & Research
Publications
Publications
  • July 2004
  • Article
  • Journal of Marketing

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

By: Das Narayandas and V. Kasturi Rangan
  • Format:Print
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Keywords

Relationships; Markets

Citation

Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).

About The Authors

Das Narayandas

Marketing
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V. Kasturi Rangan

Marketing
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