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Publications
Publications
  • July 2004
  • Article
  • Journal of Marketing

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

By: Das Narayandas and V. Kasturi Rangan
  • Format:Print
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Keywords

Relationships; Markets

Citation

Narayandas, Das, and V. Kasturi Rangan. "Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets." Journal of Marketing 68, no. 3 (July 2004).
  • Find it at Harvard

About The Authors

Das Narayandas

Marketing
→More Publications

V. Kasturi Rangan

Marketing
→More Publications

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    Marketing's Role in Navigating the Winds of COVID-19

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    Digital Natives Growing Without a Sales Force

    By: Das Narayandas, Michael Norris and Amram Migdal
More from the Authors
  • Nonprofit Boards: It Is time to Lift Your Gaze and See the System By: Shamal Dass, Kristy Muir and V. Kasturi Rangan
  • Marketing's Role in Navigating the Winds of COVID-19 By: V. Kasturi Rangan and Courtney Han
  • Digital Natives Growing Without a Sales Force By: Das Narayandas, Michael Norris and Amram Migdal
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