Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis

Dennis  Campbell

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Article | Balanced Scorecard Report | September–October 2002

Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis

by Dennis Campbell

Keywords: Strategy; Theory;

Format: Print

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Citation:

Campbell, Dennis. "Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis." Balanced Scorecard Report 4, no. 5 (September–October 2002).

About the Author

Dennis Campbell

Dwight P. Robinson, Jr. Professor of Business Administration
Unit Head, Accounting and Management

Accounting and Management

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Technical Note | HBS Case Collection | October 2019 (Revised March 2020)

Banking in the Nordic Context: 2019

Dennis Campbell, Kerry Herman and Annelena Lobb

Citation:
Campbell, Dennis, Kerry Herman, and Annelena Lobb. "Banking in the Nordic Context: 2019." Harvard Business School Technical Note 120-052, October 2019. (Revised March 2020.) View Details

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Teaching Note for HBS No. 318-068.

Citation:
Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Teaching Plan 319-037, September 2018. (Revised December 2019.) View Details

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Technical Note | HBS Case Collection | June 2019 (Revised November 2019)

Sustaining Corporate Culture in a Growing Organization

Dennis Campbell and Tatiana Sandino

An organization’s culture can be a significant source of sustainable competitive advantage. For the organization, it can attract job candidates who fit and align employees working in different teams around common goals. For employees, a strong culture can generate pride, satisfaction, and purpose. However, a strong organizational culture can easily decay with a company’s growth as new employees join the firm and business units develop cultures of their own. This technical note proposes that the growth a company can sustain while preserving its culture is governed by its ability to attract employees who fit with its purpose and values and to preserve and foster this alignment over time. To achieve this, an effective leader must formally articulate the purpose and values of the company and rely on four management systems that can be collectively thought of as a “North STAR” orienting managers’ and employees’ attention in the intended direction. This note details these organizational capabilities and management systems and describes the steps that successful companies take in order to preserve a strong culture through periods of growth.

Keywords: Organizational Culture; Growth and Development; Mission and Purpose; Values and Beliefs; Management Systems;

Citation:
Campbell, Dennis, and Tatiana Sandino. "Sustaining Corporate Culture in a Growing Organization." Harvard Business School Technical Note 119-109, June 2019. (Revised November 2019.) View Details

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Putting Strategy Hypotheses to the Test with Cause-and-Effect Analysis

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