Publications
Publications
  • 2004
  • Chapter
  • Problems and Cases in Health Care Marketing

Genzyme's Gaucher Initiative: Global Risk and Responsibility

By: Christopher A. Bartlett and Andrew N. McLean
  • Format:Print
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Keywords

Health Disorders; Corporate Social Responsibility and Impact; Globalization; Risk and Uncertainty; Health Industry; Biotechnology Industry

Citation

Bartlett, Christopher A., and Andrew N. McLean. "Genzyme's Gaucher Initiative: Global Risk and Responsibility." Chap. 22 in Problems and Cases in Health Care Marketing, edited by John T. Gourville, John A. Quelch, and V. Kasturi Rangan, 411–434. New York: McGraw-Hill/Irwin, 2004.

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