Publications
Publications

Multinational Marketing Management: Cases and Readings

By: Robert D. Buzzell and John A. Quelch
  • Format:Print
ShareBar

Citation

Buzzell, Robert D., and John A. Quelch. Multinational Marketing Management: Cases and Readings. Reading, MA: Addison-Wesley Publishing Company, 1988. (Second edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1992. Third edition, Global Marketing Management with R. Buzzell and C. Bartlett, 1995. Fourth edition, Global Marketing Management with C. Bartlett, 1999.)

About The Author

John A. Quelch

More Publications

More from the Authors