Publications
Publications
  • October 1997 (Revised May 1998)
  • Supplement
  • HBS Case Collection

Asda (B)

By: Michael Beer and James Weber
  • Format:Print
  • | Language:English
  • | Pages:22
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Abstract

Describes Archie Norman's efforts over a five-year period to turn around the company by regaining financial control, delivering management, creating experimental projects where individuals felt free to innovate, instituting a back-to-roots strategy that put customers first, and creating a culture characterized by high involvement of employees and fast innovation and implementation of new ideas.

Keywords

Change Management; Customer Relationship Management; Governance Controls; Innovation and Invention; Management; Service Delivery; Organizational Culture; Strategy; Food and Beverage Industry; Retail Industry

Citation

Beer, Michael, and James Weber. "Asda (B)." Harvard Business School Supplement 498-007, October 1997. (Revised May 1998.)

About The Author

Michael Beer

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