Publications
Publications

Principles of Effective Persuasion

  • Format:Print
  • | Pages:4
ShareBar

Abstract

Summarizes six principles of effective persuasion. A rewritten version of an earlier note.

Keywords

Interpersonal Communication

Citation

Ibarra, Herminia M. "Principles of Effective Persuasion." Harvard Business School Background Note 497-059, February 1997.

More from the Author