Publications
Publications

Creating the Customer-Centric Team: Coordinating Sales and Marketing

By: Benson P. Shapiro
  • Format:Print
  • | Language:English
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Keywords

Marketing; Groups and Teams; Sales; Customer Focus and Relationships

Citation

Shapiro, Benson P. "Creating the Customer-Centric Team: Coordinating Sales and Marketing." Harvard Business School Publishing Case, 2002. (Note #9-999-006.)

About The Author

Benson P. Shapiro

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