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  • March 1995 (Revised February 1997)
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Apple Computer (A)(Abridged): Corporate Strategy and Culture

By: Michael Beer and Gregory C. Rogers
  • Format:Print
  • | Pages:23
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Abstract

Provides an overview of the company's history, industry, competitive position, strategy, and organization. Analyzes the culture and morale at Apple. Written at a time when the company faces a very compelling threat to their business, and when morale within the company is very low. The purpose is to identify the key organizational issues that the company must address.

Keywords

Organizational Design; Competitive Strategy; Corporate Strategy; Organizational Culture; Computer Industry

Citation

Beer, Michael, and Gregory C. Rogers. "Apple Computer (A)(Abridged): Corporate Strategy and Culture." Harvard Business School Case 495-044, March 1995. (Revised February 1997.)
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About The Author

Michael Beer

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Related Work

    • September 1991 (Revised December 1991)
    • Faculty Research

    Apple Computer (D): Epilogue

    By: Michael Beer and Michael J. Gibbs
    • March 1995 (Revised July 1995)
    • Faculty Research

    Apple Computer (B)(Abridged) : Building a Worldwide Strategy

    By: Michael Beer and Gregory C. Rogers
Related Work
  • Apple Computer (D): Epilogue By: Michael Beer and Michael J. Gibbs
  • Apple Computer (B)(Abridged) : Building a Worldwide Strategy By: Michael Beer and Gregory C. Rogers
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