Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • September 1994 (Revised September 1994)
  • Case
  • HBS Case Collection

Acer Group, The: Vision for the Year 2000

By: D. Quinn Mills and Richard C. Wei
  • Format:Print
  • | Pages:15
ShareBar

Abstract

In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers, and marketing experience in foreign markets, and devised a strategy to reach its goals. This case examines the company's strategy in the context of changes in the PC industry.

Keywords

Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan

Citation

Mills, D. Quinn, and Richard C. Wei. "Acer Group, The: Vision for the Year 2000." Harvard Business School Case 495-001, September 1994. (Revised September 1994.)
  • Find it at Harvard

About The Author

D. Quinn Mills

→More Publications

More from the Authors

    • 2013
    • Faculty Research

    Democracy and Its Elected Enemies: American Political Capture and Economic Decline

    By: Steven Rosefielde and Daniel Quinn Mills
    • 2010
    • Faculty Research

    Building World Class Universities in Asia

    By: D. Quinn Mills
    • April 2007
    • Faculty Research

    Leadership Forum: America's International Leadership - Video

    By: D. Quinn Mills and Carole Winkler
More from the Authors
  • Democracy and Its Elected Enemies: American Political Capture and Economic Decline By: Steven Rosefielde and Daniel Quinn Mills
  • Building World Class Universities in Asia By: D. Quinn Mills
  • Leadership Forum: America's International Leadership - Video By: D. Quinn Mills and Carole Winkler
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College