Publications
Publications

The Mass Marketing of Luxury

By: Jose Luis Nueno and John A. Quelch
  • Format:Print
  • | Pages:8
ShareBar

Citation

Nueno, Jose Luis, and John A. Quelch. "The Mass Marketing of Luxury." Business Horizons 41, no. 6 (November–December 1998): 61–68.

About The Author

John A. Quelch

More Publications

More from the Authors