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Executing Change: Three Generic Strategies

By: Nitin Nohria and Rakesh Khurana
  • Format:Print
  • | Pages:8
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Abstract

Describes the strengths and weaknesses of three generic strategies for implementing change--programmatic change, discontinuous change, and emergent change.

Keywords

Change; Strategy

Citation

Nohria, Nitin, and Rakesh Khurana. "Executing Change: Three Generic Strategies." Harvard Business School Background Note 494-039, August 1993.

About The Authors

Nitin Nohria

Organizational Behavior
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Rakesh Khurana

Organizational Behavior
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