Publications
Publications
- August 1993
- HBS Case Collection
Six Principles of Successful Persuasion
By: Nitin Nohria
Abstract
Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.
Keywords
Citation
Nohria, Nitin. "Six Principles of Successful Persuasion." Harvard Business School Background Note 494-037, August 1993.
