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  • August 1993
  • Background Note
  • HBS Case Collection

Six Principles of Successful Persuasion

By: Nitin Nohria
  • Format:Print
  • | Pages:9
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Abstract

Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.

Keywords

Change Management; Leadership; Organizational Change and Adaptation

Citation

Nohria, Nitin. "Six Principles of Successful Persuasion." Harvard Business School Background Note 494-037, August 1993.
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About The Author

Nitin Nohria

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Related Work

    • February 1997
    • Faculty Research

    Principles of Effective Persuasion

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  • Principles of Effective Persuasion 
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