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Six Principles of Successful Persuasion

By: Nitin Nohria
  • Format:Print
  • | Pages:9
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Abstract

Describes some of the key principles that managers must follow in order to successfully persuade their organization of their vision for change.

Keywords

Change Management; Leadership; Organizational Change and Adaptation

Citation

Nohria, Nitin. "Six Principles of Successful Persuasion." Harvard Business School Background Note 494-037, August 1993.

About The Author

Nitin Nohria

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