Publications
Publications
  • September–October 1996
  • Article
  • Harvard Business Review

A Strategic Approach to Managing Product Recalls

By: N. Craig Smith, Robert J. Thomas and John A. Quelch
  • Format:Print
  • | Pages:12
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Citation

Smith, N. Craig, Robert J. Thomas, and John A. Quelch. "A Strategic Approach to Managing Product Recalls." Harvard Business Review 74, no. 5 (September–October 1996): 102–113.

About The Author

John A. Quelch

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