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  • August 1993 (Revised August 1994)
  • Background Note
  • HBS Case Collection

Rhetoric of Change

By: Nitin Nohria
  • Format:Print
  • | Pages:10
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Abstract

Describes the ways in which managers communicate the need to change, specifically the way in which they use vision, crisis, and transition as rhetorical strategies to mobilize change. Also discusses strategies used by those trying to resist change, setting up what may be considered a rhetorical contest that determines whether change is embraced or not.

Keywords

Change; Communication Strategy

Citation

Nohria, Nitin. "Rhetoric of Change." Harvard Business School Background Note 494-036, August 1993. (Revised August 1994.)
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About The Author

Nitin Nohria

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Related Work

    • February 1997
    • Faculty Research

    Principles of Effective Persuasion

Related Work
  • Principles of Effective Persuasion 
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