Publications
Publications
- MIT Sloan Management Review
After the Wall: Marketing Guidelines for Eastern Europe
By: John A. Quelch, Erich Joachimsthaler and Jose Luis Nueno
Citation
Quelch, John A., Erich Joachimsthaler, and Jose Luis Nueno. "After the Wall: Marketing Guidelines for Eastern Europe." MIT Sloan Management Review 32, no. 2 (Winter 1991): 82–93.