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  • August 1993
  • Case
  • HBS Case Collection

Ford: Petersen's Turnaround

By: Nitin Nohria and Sandy Green
  • Format:Print
  • | Pages:15
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Abstract

Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality.

Keywords

Change Management; Transformation; Organizational Change and Adaptation; Leadership Style; Management Teams; Auto Industry; Manufacturing Industry

Citation

Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.

About The Author

Nitin Nohria

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