Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 1993
  • Case
  • HBS Case Collection

Ford: Petersen's Turnaround

By: Nitin Nohria and Sandy Green
  • Format:Print
  • | Pages:15
ShareBar

Abstract

Discusses the changes that Donald Petersen made to turnaround Ford during his tenure, first as president then as CEO. Describes his major initiatives, including the new emphasis on quality.

Keywords

Change Management; Transformation; Organizational Change and Adaptation; Leadership Style; Management Teams; Auto Industry; Manufacturing Industry

Citation

Nohria, Nitin, and Sandy Green. "Ford: Petersen's Turnaround." Harvard Business School Case 494-017, August 1993.
  • Find it at Harvard

About The Author

Nitin Nohria

→More Publications

More from the Authors

    • March 2021
    • Faculty Research

    P.F. Chang's

    By: Ashish Nanda, Nitin Nohria and Margaret Cross
    • July–August 2018
    • Harvard Business Review

    How CEOs Manage Time

    By: Michael E. Porter and Nitin Nohria
    • May 19, 2017
    • Washington Post

    We've Gotten Better at Diversity. Now the Challenge Is Inclusion.

    By: Nitin Nohria
More from the Authors
  • P.F. Chang's By: Ashish Nanda, Nitin Nohria and Margaret Cross
  • How CEOs Manage Time By: Michael E. Porter and Nitin Nohria
  • We've Gotten Better at Diversity. Now the Challenge Is Inclusion. By: Nitin Nohria
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Digital Accessibility
Copyright © President & Fellows of Harvard College