Publications
Publications
- Journal of Retailing
Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships
By: Anirudh Dhebar, Scott A. Neslin and John A. Quelch
Citation
Dhebar, Anirudh, Scott A. Neslin, and John A. Quelch. "Developing Models for Planning Retailer Sales Promotions: An Application to Automobile Dealerships." Journal of Retailing 63, no. 4 (Winter 1987): 333–364.