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Publications
  • Article
  • MIT Sloan Management Review

In Defense of Price Promotion

By: Paul Farris and John A. Quelch
  • Format:Print
  • | Pages:8
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Citation

Farris, Paul, and John A. Quelch. "In Defense of Price Promotion." MIT Sloan Management Review 29, no. 1 (Fall 1987): 63–70.

About The Author

John A. Quelch

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