Publications
Publications
- March–April 1987
- Harvard Business Review
Ideas for Action: The Product Management Audit
By: J. Quelch, P. Farris and J. Olver
Citation
Quelch, J., P. Farris, and J. Olver. "Ideas for Action: The Product Management Audit." Harvard Business Review 65, no. 2 (March–April 1987): 30–36.