Publications
Publications
  • Article
  • MIT Sloan Management Review

Opportunities and Risks of Durable Goods Promotion

By: John A. Quelch, Scott A. Neslin and Lois B. Olson
  • Format:Print
  • | Pages:12
ShareBar

Citation

Quelch, John A., Scott A. Neslin, and Lois B. Olson. "Opportunities and Risks of Durable Goods Promotion." MIT Sloan Management Review 28, no. 2 (Winter 1987): 27–38.

About The Author

John A. Quelch

More Publications

More from the Authors