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  • MIT Sloan Management Review

Opportunities and Risks of Durable Goods Promotion

By: John A. Quelch, Scott A. Neslin and Lois B. Olson
  • Format:Print
  • | Pages:12
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Citation

Quelch, John A., Scott A. Neslin, and Lois B. Olson. "Opportunities and Risks of Durable Goods Promotion." MIT Sloan Management Review 28, no. 2 (Winter 1987): 27–38.
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About The Author

John A. Quelch

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