Publications
Publications
- 1985
- Marketing in an Electronic Age
Achieving System Cooperation in Developing the Market for Consumer Videotex
By: John A. Quelch and George Yip
Citation
Quelch, John A., and George Yip. "Achieving System Cooperation in Developing the Market for Consumer Videotex." In Marketing in an Electronic Age, edited by Robert D. Buzzell, 279–307. Boston, MA: Harvard Business School Press, 1985.