Publications
Publications
  • November–December 1983
  • Article
  • Harvard Business Review

Better Marketing at the Point of Purchase

By: J. Quelch and K. Cannon-Bonventre
  • Format:Print
  • | Pages:8
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Citation

Quelch, J., and K. Cannon-Bonventre. "Better Marketing at the Point of Purchase." Harvard Business Review 61, no. 6 (November–December 1983): 162–169. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 63-70, and in no. 5, pp. 300-3ll.)

About The Author

John A. Quelch

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