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Consumer Promotions in Service Marketing

By: Christopher Lovelock and John A. Quelch
  • Format:Print
  • | Pages:10
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Citation

Lovelock, Christopher, and John A. Quelch. "Consumer Promotions in Service Marketing." Business Horizons 26, no. 3 (May–June 1983): 66–75.

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John A. Quelch

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