Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective

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Citation

Quelch, J. "Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective." Report, Marketing Science Institute, Cambridge, MA, August 1982.

About The Author

John A. Quelch

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Trade Promotion by Grocery Products Manufacturers: A Managerial Perspective

Citation

About The Author

John A. Quelch

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