Publications
Publications
- 1984
- Readings and Cases in Basic Marketing
Non-Store Marketing: Fast Track or Slow?
By: J. Quelch and H. Takeuchi
Citation
Quelch, J., and H. Takeuchi. "Non-Store Marketing: Fast Track or Slow?" In Readings and Cases in Basic Marketing, edited by E. Jerome McCarthy, John E. Grashof, and Andrew A. Brogowicz, 178–188 and 45. Homewood, IL: Richard D. Irwin, 1984.