Publications
Publications
  • May–June 1986
  • Article
  • Harvard Business Review

Customizing Global Marketing

By: John A. Quelch and Edward J. Hoff
  • Format:Print
  • | Pages:10
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Citation

Quelch, John A., and Edward J. Hoff. "Customizing Global Marketing." Harvard Business Review 64, no. 3 (May–June 1986): 59–68.

About The Author

John A. Quelch

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