Publications
Publications
  • May–June 1985
  • Article
  • Harvard Business Review

How to Build a Product Licensing Program

By: John A. Quelch
  • Format:Print
  • | Pages:12
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Citation

Quelch, John A. "How to Build a Product Licensing Program." Harvard Business Review 63, no. 3 (May–June 1985): 186–197.

About The Author

John A. Quelch

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